Devon Lee Carlson is a leading American social media influencer, model, and entrepreneur. She is most recognised as the co-founder and creative director of wildly popular phone accessory brand, Wildflower Cases, which she runs with her sister, Sydney Carlson, and her mother, Michelle.

Becoming famous through her unique Y2K-driven casual style and relational personality, Devon Lee Carlson has become a fashion icon and a digital content producer, becoming a massive follower on such websites as Instagram and Tik Tok.

What is Devon Lee Carlson’s age?

Devon Lee Carlson was born on the 3rd of August 1994 in California, the US. She is 31 years old (as of 2025). Her Zodiac Sign is Leo.

Profile summary

Devon Lee Carlson’s height, weight, and body Measurements?

Devon Lee Carlson is 5 feet 8 inches (173 cm) tall .and weighs around 54 kg (120 pounds).

Her body measurements (chest-waist-hip). approx. 34-22-34 inches (86-56-86 cm), and her eye colour is Hazel and Dark brown hair

Family, Background, and Wildflower Origin

Devon Lee Carlson was born on the 3rd of August 1994 in the state of California and was brought up in a favourable family system. She has a sister, Sydney Carlson, who is another trendy influencer.

The most well-known part of her early life is the establishment of Wildflower Cases. The brainchild of the company came about spontaneously:

• The Start: Devon received a special phone case from her mother, Michelle Carlson, in 2012.
• The Break: The case got noticed by singer Miley Cyrus, who loved it and posted about it, leading to overnight demand soaring.
• The Founders: Devon, Sydney and their mother, Michelle, immediately monetised this viral moment by launching their business, with their father, Dave Carlson, a graphic designer, assisting in coding the first site. Such cooperation made Devon a creator and businesswoman.

Education and Personal Life
Devon Lee has a recognisable Y2K aesthetic of fashion. She attended different California schools. In 2015, in her personal life, she publicly dated Jesse Rutherford of The Neighbourhood, a singer, with whom she dated between 2015 and 2021. And she dates the Duke Nicholson (grandson of the actor Jack Nicholson).

Career

The career of Devon Lee Carlson is largely characterised by the position of Co-Founder and Creative Director of the internationally renowned phone accessories company, Wildflower Cases.

Her business career, which started accidentally with her family ,soon brought her into the limelight of the fashion industry. Devon was a true Gen Z style icon using her own, original, Y2K style.

This power has resulted in lucrative dealings and modelling gigs with big fashion brands such as Marc Jacobs which has enshrined her as a designer and a multi-hyphenate creator. Her regular social use on platforms still generates colossal brand impact and viewership.

Trivia

Outside of her career, Devon Lee Carlson’s personal life is often high-profile; she dated singer Jesse Rutherford of The Neighbourhood from 2015–2021 and is currently dating Duke Nicholson (grandson of legendary actor Jack Nicholson). and she has  With over $1.5$ million followers on her personal Instagram account, she maintains a strong digital presence and is also known to be an avid dog lover.

What is Devon Lee Carlson’s net worth?

Devon Lee Carlson’s net worth is estimated at $4 million. This estimated figure is widely reported, though her exact net worth remains undisclosed.

Her primary source of income is her substantial ownership stake in Wildflower Cases, supplemented by earnings from modelling contracts and high-value social media endorsements. According to hamariweb, her net worth stands at $4$ million.